Posted by J. Silva Jan - 8 - 2014 Comments Off on “Sexiest Industry in Europe” Wins award
The “Portuguese Shoes: Sexiest Industry in Europe” campaign, aimed to promote the Portuguese footwear internationally, won the award for business promotion, in the category of internationalization support. The runner was French champagne, represented by the International Relays of the Champagne-Ardenne. These awards were sponsored by the European Commission, which aims to reward innovative campaigns that Read More …
Posted by J. Silva Dec - 10 - 2013 Comments Off on Rihanna’s Shoes Made in Portugal
Two companies from our region have been selected to manufacture the shoes for the Rihanna line, produced for the British shoe retailer River Island. All models were designed by the singer from Barbados. A factory was in charge of the casual and classic shoes, and another one for the manufacture of the stilettos. The collection Read More …
Posted by J. Silva Oct - 30 - 2013 Comments Off on Footwear exports to Africa increased
Portuguese footwear exports to Africa increased considerably in the last year, especially for Portuguese-speaking countries such as Angola and Mozambique. This increase is due in one hand to the emergence of a middle class in those countries with money to spend, and on the other hand to the investments that the Portuguese brands have done Read More …
Posted by J. Silva Apr - 17 - 2013 Comments Off on CNN: Portuguese footwear is a success
The prestigious news channel CNN did a story on the success of the Portuguese footwear industry. In a piece entitled “How “Made in Portugal” is expanding its footprint on global stage“, the reporter Isa Soares highlighted the export capacity of this sector. CNN visited a company in Guimarães, Kyaia, owner of the highly successful brand Read More …
Posted by J. Silva Mar - 4 - 2013 Comments Off on Luxury Brands returned to Portugal
In an article entitled “The shoes that fill us with pride“, the Portuguese site of economy Dinheiro Vivo highlights the Portuguese footwear, stating that “Armani, Versace, Dolce & Gabbana, Hugo Boss are some of the international brands to operate in the luxury segment who returned to Portugal to manufacture their shoes. But also Lanvin, Kenzo, Read More …